Integrity: adherence to moral and ethical principles; soundness of moral character; honesty.
Practice what you preach; follow through with your intentions; live life to a high standard; be a man of virtue. Smithers absolutely couldn't omit Integrity from the Foundations collection line-up. Integrity is the epitome of how we operate. Our integrity is delivered through our quality, design, commitment and care for what we do.
Smithers is an emerging premium swimwear label that has been designed with the discerning gentleman in mind.
Our primary focus is on quality: quality of the product, and the quality of the character of the man wearing our garments.
Inspired by a family saying; "speak less than you know, have more than you show",
the motto acts as a pillar for the Smithers brand and is reflected in our humble approach to the industry, our consideration for detail, and our timeless designs.